August 3, 2021 — Midstream Lighting, a world leader in LED lighting technology, is delighted to announce the appointment of Louise Mahrra, Head of Marketing, to their senior management team. Louise brings a wealth of experience to Midstream, including over 20 years across technology, aviation, sports and professional services. With an outstanding reputation as a results-orientated, commercially focused executive, Louise has worked for companies such as Microsoft, Leonardo S.p.A and TUI.
Louise will take overall responsibility for all marketing deliverables across Midstream Lighting, focusing on growing their global presence that further strengthens their customer solutions.
As Head of Marketing, Louise will seek to heighten awareness of the Midstream brand, increase market share and maximise visibility across the company’s core business areas. Providing a strong focus on developing Midstream’s digital marketing strategies, Louise will also support the company’s ongoing commitment of delivering advanced, robust, best-in-class LED lighting solutions for the aviation, sports, maritime, and horticultural industries around the world.
Yuli Grig, Commercial Director and co-founder at Midstream, says Louise’s appointment will help bring a sense of “dynamism and experience” into its brand and marketing capabilities.
“We’re extremely pleased to have Louise join us at Midstream to help build on the exciting opportunities we have for 2021 and beyond. As her considerable experience shows, Louise has all the attributes to deliver strong marketing leadership and transformational change at this very exciting time for Midstream and our customers.”
He adds: “Louise is an experienced media and demand generation marketer with a powerful mix of energy, ideas, customer focus, creative flair and solid commercial involvement.”
On her appointment, Louise Mahrra said:
“I’m delighted to be joining such a great team, at a company with exciting times ahead, in a very important sector. Midstream’s focus on innovation and new technology to deliver the best possible customer experience is a real competitive advantage, as demonstrated by winning the Queen’s Awards for Innovation and International Trade and becoming a Fast Track 100 company in 2019; I’m looking forward to getting started and helping to achieve further growth.”
Mahrra concludes: “This is an exciting opportunity to be working with a strong management team to help drive the business forward at a time of growth and take the lead on a marketing strategy that will establish the future direction for the brand.”